Thursday, December 29, 2011
You don't typically see advertising for store brands. Actually, I don't recall ever seeing it in my lifetime. Until the latest campaign from Duane Reade. If you don't live or work in New York City, you may be unfamiliar with the company. It's a chain of drugstores, similar to Walgreens (it was acquired by them last year).
I happen to be a fan of the Duane Reade store brand items, which they call Delish. In particular their cereals. This ad caught my eye on the subway, and I decided to snap a pic.
I think the whole campaign is simple and highlights the product very well. I especially thought that this ad for their ice cream was clever.
Posted by James Colistra at 12:55 PM