The Kraken Spiced Rum

I just came across this excellent piece of branding for a great rum that I had last week. The brand promise in the end is spot-on true, "named for the sea beast of myth and legend, The Kraken Rum is strong, rich, black, and smooth." Though the animation is somewhat edgy (the squid-like creature eats Jesus) I think it is clearly tongue-in-cheek and very entertaining. The entire campaign, which uses both social and traditional media, is a fine example of how imagination and storytelling can work very well in a brand's favor. I plan on personally getting more engaged with this brand in the future, and I think others will do the same.