Vaughn Davis, former Creative Group Head at Y&R New Zealand has written a great little eBook about social media, called Tweet This Book I used to work for Vaughn as an intern when I studied abroad in NZ, and he is a brilliant man! I highly recommend the book, and the best part is it's free. Vaughn is actually using a social payment system called Pay With A Tweet.
One thing that Vaughn talks about in the book, is that social media is not any type of silver bullet when it comes to marketing. As he says, advertising is a wall, and social is a window. Social media is a great way to build communities of supporters, but if the heart of your business is not attractive, people will see that and walk away.
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